extinction rebellion
Extinction Rebellion (XR) is a global environmental organization with chapters in hundreds of cities.
Their Bay Area chapter needed to attract more volunteers. So, to spread their message wider, I conceived of and produced a monthly series on their Instagram (@xrsfbay) that consisted of action updates as well as local and global climate news to engage and inform the community.
I also designed a cohesive visual system for the series, which was necessary to increase engagement.
I introduced a cleaner, clearer look to XR’s grid by designing simple thumbnails.
Legible from a distance and clearly branded with XR’s logo, they could be easily found amongst a busy content grid.
Accessibility and ease of understanding were priorities for me so I included open captions in every video.
In general, I kept the color scheme simple, but for important links, I used neon green to grab the viewer’s attention.
I kept XR branding consistent with the logo in the top right corner in every update.
I also wrote the copy below the videos, ensuring that any reference to an event or cause was followed up there and in our bio with a helpful link.